• What Designs are Included in the Automation Package?
• Compliance Information
• Branding Details
• Pricing

What Designs are Included in the Automation Package?

The list below is our standard set of packages; you’re welcome to customize it to fit your company’s needs. Please keep in mind that we can support a maximum of 22 designs total in your automation package.

• Just Listed
  Flyer* | Jumbo Postcard* | Social Media Post* | ePostcard* | Single-Property Website | Virtual Tour | Video
  *Designs have a Just Listed or For Sale headline
• Open House
  Jumbo Postcard | Social Media (Coming Soon) | Social Media (Join Me Today) | ePostcard
  All designs have the Open House date and time prominent and an Open House headline
• Price Reduced
  Flyer | Jumbo Postcard | Social Media  |  ePostcard
  All designs have the new price prominent with a New Price headline
• Just Sold
  Jumbo Postcard | Social Media Post | ePostcard
  All designs contain a Just Sold headline along with marketing copy to promote lead generation

Compliance Information

You are ultimately responsible for ensuring your custom designs adhere to your local compliance guidelines.

Any changes due to compliance issues are subject to the re-design fee of $150/hr. The following suggestions are based on guidelines we’ve seen for other client projects; we can’t guarantee that the list is comprehensive or up-to-date.

• Disclaimer
  Do you have a company disclaimer? If applicable, does it vary by office/region?
  Example: Each office is independently owned and operated. 
• EHO Logo
  Does your brokerage require the Equal Housing Opportunity Logo? Do you prefer the icon or the typed-out version? For more information, please click here to view the Fair Housing Advertising policy.
• License Info
  Does your region require the Sales Associate’s / Broker’s License number (or licensed-as name) on all advertising?
  Example: Lic as: Sally Smith or BRE# 12343 
• Brokerage Phone
  Does your region require the Brokerage phone number on all advertising material with the appropriate label?
• Office Visibility
  Does your region require the brokerage’s name to be more prominent than the Sales Associate’s name?
  Example: Sally Smith  |  MAPLETREE PROPERTIES REALTY 
• How to Confirm Local Guidelines
  Your brokerage trademark standards will typically contain this information. If you’re unsure, please contact your local real estate board for the latest compliance guidelines.

Branding Details

Agent Photo Size
• We recommend that you use a 2:3 ratio. We can support different sizes, but we can’t guarantee how the agent’s photo will be cropped.

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Logo Size
• All logos that are stored in the profile must be a 2:1 ratio
• Do you require a personal logo for your agents? If so, ensure your designs can accommodate it.

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Data Feeds
Imprev can let you know what the data looks like once we receive your feeds. We may be able adjust the output of the data based on your requirements.

Listings
• How will we receive data from your feed provider?
  – Examples: 2 bathrooms | 2.5 bathrooms | 2/1 Bathrooms
• How would you like your labels for data displayed?
  – Examples: Bath | Bathrooms | Baths
• Do you have a required amount of space for body copy in the listing?

Users
• What is the longest agent name?
• What is the longest license number? Is it required?
• What is the longest title?
• What is the longest URL? Do your agents use vanity URLs?

Pricing

• Individual Designs
  
  All design work includes layout updates to conform to target requirements (printing, postal, social media, email, etc), template conversion and data mapping, validation against your specific data sources (text and images) and compliance of brand standards.

*One round of revisions is included in base price. After the first round of revisions, it costs a minimum of $150 per revision. Total revision fees are calculated at $150 per hour.

• Automation Packages
  
  Pricing is for automation packages added or modified AFTER initial launch and includes creative work for all four listing events.

• Derivative = Color and font changes only to an existing Imprev automation package.
• Partial Customization = Client provides print designs. HTML and video designs are color and font changes only.
• Full Customization = Client provides print designs. HTML and video are customized to reflect style and colors of client-provided print designs.

“To request a custom design, please fill out the Creative Intake Form.”