Campaigns allow you to connect with your sphere of influence via a collection of automated emails. You can send these collections, or campaigns, as a specific date or sequential campaign. All campaigns can be managed from this homepage. You will be able to see all of your campaigns, their open rate, unsubscribes, total people subscribed to each campaign, and which campaigns are still needing to be set up or are running.
Click on one of the links below to go directly to information you are looking for:
Let's break it down section by section, so we know what we are looking at:
My Campaigns: View your campaign status and all campaigns included under selected status.
E-Blasts: View all your one-off e-blast style campaigns.
Neighborhood News: See information regarding open rate, unsubscribe, and activity for your Neighborhood News.
Listing Announcements: View Listing Announcement emails that have gone out.
My Emails: See all emails added to your dashboard from the Library.
Postcards: If your brokerage has a relationship with Quantum Digital printing company, you can access your account from this tab.
All Campaigns: Every campaign regardless of status will display below.
Awaiting Set Up: All campaigns you have added from the Library but are not running.
Running: All campaigns currently sending to the subscribed list of people.
Paused: All campaigns you have paused so they are not currently sending.
Archived: All campaigns that have completed their run.
Individual Campaign Name: Displays the name of the campaign. From here the campaign can be previewed, as well as see any upcoming emails.
Schedule: Date of next email to be sent.
Open Rate: Percentage of successfully delivered emails that were opened by your contacts.
Click Rate: Percentage of successfully delivered emails that registered at least one click.
Opens: Number of successfully delivered emails that were opened.
Clicks: Number of successfully delivered emails that registered a click.
Unsubscribes: Total number of people who have unsubscribed from the campaign.
People: Total number of people actively receiving the campaign
Campaign Email(s): Listing of the individual emails that make up the campaign and their stats.
Adding a Campaign from Library
Use the Add From Library button to choose either a new campaign or email so you can start communicating with your sphere.
CAMPAIGNS: Select a campaign from the list
E-BLASTS: Select a campaign that contain a single email to be sent to your client.
EMAILS: Select emails tab to choose individual emails to add to your campaigns.
NAME: Find the campaign, e-blast, or email you want from the title and short description
SOURCE: Campaigns, e-blasts, and emails can be created by your brokerage, specific region, or office. Source lets you see who created the content at-a-glance.
PREVIEW: View each campaign, e-blast, or email before adding to your personal library.
ADD TO CAMPAIGNS: Select this option to add the campaign or e-blast. To add the email, select the ADD TO EMAIL button under the same column on the EMAILS tab.
Note: If your library is empty your Brokerage Marketing Team or Campaign Content Admin has not entered the content for use.
Adding People to your Campaign
Select the campaign you wish to work with, then select Setup next to Recipients.
Select Add recipients.
You can select either groups of people or search for individuals in your Engage database. Then select ADD.
NOTE: When selecting a group, any person added to that group in the future will automatically be subscribed to the campaign.
When done adding people and groups, choose Save.
Running a Campaign
After you have added to people to your campaign, select Run Campaign to begin sending your emails.
Reviewing your Running Campaigns
See your campaign success at a glance from the main homepage under Running.
Brokerages, Regions, or Offices can keep your campaigns up to date with fresh emails and new content. Campaigns will remained synced to their original content as long as you do not change the date an email will be sent, or add or remove and email from the campaign. To confirm if your campaign is still connected, you can see the Synced icon next to the campaign name and the word synced underneath the campaign name (see below).
NOTE: A warning will appear before completing any action that may break the sync with the original campaign to let you know your campaign will no longer sync with the original campaign.
NOTE: You can re-add the campaign from the library to view any new content if your campaign is no longer synced.
Similar to campaigns, your emails will remained synced to their original content as long as there are no edits made to the email. To confirm if your email is still connected, you can see the Synced icon next to the email name (see below).
NOTE: A warning will appear before completing any action that may break the sync with the original campaign to let you know your email will no longer sync with the original campaign.
NOTE: You can re-add the email from the library to view any new content if your email is no longer synced.